Electrolux developed a program with the Colombian government that lets qualified applicants exchange the rubber boots of guerrilla fighting for the work shoes of trained service technicians.
An initiative combining business and social needs, Electrolux’s Rubber Boots program strengthens stakeholder relationships for Electrolux while preparing prospective service technicians for work in new, growing markets. After more than a year in operation, the program has generated ten employed technicians, with two able to open their own Authorized Service Centers.
Electrolux lets qualified applicants exchange the rubber boots of guerrilla fighting for the work shoes of trained service technicians.
Reintegration slow work
At the start of the program in 2011, Electrolux interviewed 50 candidates who had completed a government reintegration scheme. Twenty advanced to further training.
After 140 hours of intensive education, 16 trainees passed the final evaluation and were awarded a service technician’s diploma.
While the project satisfied business goals of providing jobs, improving the quality of service, and attracting positive media coverage, Electrolux wants to further enhance Rubber Boots.
One idea is to open an Electrolux Authorized Service Center in Colombia’s coastal city of Cartagena, operated solely by former combatants.
The Rubber Boots program has helped Electrolux strengthen relationships with government, communities, and customers. It is a source of pride for employees and a vital way for ex-guerilla combatants to re-integrate into society.