Well positioned
to create value
EXPLORE
CEO statement
“Electrolux made good progress in 2018 despite strong headwind from raw material and currency. I am very pleased that we took several important steps on our journey toward profitable growth”, says Jonas Samuelson.
Electrolux in 2018
![](files/pages/1/054745/dt/Value_Hero_Consumer_focus.jpg)
Well positioned to create value
Strong focus on consumer experience innovation and modularized products in automated production are, combined with a healthy financial position, key drivers for profitable growth.
2018 in brief
Sales growth was 1.7% and operating margin excluding
non-recurring items was 5.4%.
Sales by region
Core markets
Growth markets
NET SALES & OPERATING MARGIN
125100755025
0
4.4
4.0
5.2
6.1
5.4
108642
0
1415161718
Net sales, SEKbn
Operating margin excl. non-recurring items, %
![](files/pages/1/366008/dt/Path_to_prof_start_beskuren_ny.jpg)
Strategy for profitable growth
To drive profitable growth Electrolux uses a business
model that focuses on creating outstanding
consumer experiences.