BETTER Living
Make homes healthier and more sustainable through smart solutions for air, water and floors
We offer consumers air, water and floor products and solutions that promote wellbeing in the home by making indoor environments healthier and caring for them more sustainably.
Our promise
We will inspire more sustainable habits in caring for homes, pioneer knowledge and new standards for a healthier home environment - and enable wellbeing at home with reduced environmental impact.
Read more about our progress on this Promise
Roadmap 2020 to 2030
- Inspire better home care habits by providing solutions that actively guide consumers toward more sustainable habits in caring for their home.
- Work to increase awareness of issues around air and water hygiene, to ensure that solutions are effective and broadly accessible.
- Continue to provide innovation that makes it possible for consumers to reduce environmental impact during usage – to bridge the gap between the need for comfort and care for the planet
The case for action
More than 90% of the world’s population live in places where air quality exceeds World Health Organization’s guideline limits1). Therefore, controlling air quality indoors where we spend most of our time is becoming increasingly important.
The growing need for temperature control appliances in the world and in emerging markets in particular, is increasing global energy use and carbon emissions. The number of air conditioners in use is expected to increase from 1.2 billion today to 4.5 billion by 2050, which would increase emissions 90% by 2050 compared with 2017 levels if no action is taken.
According to our consumer research summarized in the Better Living Report, four out of five of our consumers mention air quality and cleanliness as two of the most important factors for wellbeing at home. However, only 39% of people feel empowered to improve their indoor air quality.
Read more in the Electrolux Better Living Report.
Source: 1) WHO Air pollution
Our approach
Inspiring more sustainable habits in caring for your home
We will continue to improve our solutions for air, water and floor hygiene to actively guide our consumers toward the more sustainable usage of our products. Through innovation, we will continue to advance our smart solutions – such as air monitoring – and we’ll explore new ways to connect with and customize such products through functionalities and features and individually adaptable systems.
Pioneer knowledge and new standards for healthier home environments
As a domestic appliance sustainability leader, we are in a unique position to drive societal change that could improve the home environment for people around the world. We will engage with researchers and drive industry standards, while raising awareness on the issues of indoor air, water and floor hygiene. We will also share our knowledge and expertise to encourage more sustainable habits and solutions.
Enable wellbeing at home with reduced environmental impact
While heating and cooling appliances help to promote consumer health and wellbeing in the home environment, we must work to minimize their impacts on the environment. We work to raise consumer awareness of how they choose to heat and cool their home makes a difference, and that optimizing their indoor climate can reduce energy use. At the same time, we will continue to innovate in temperature control technology to ensure we bring such advances into more homes, together with more intuitive products to help consumers use our products more sustainably.
Read more at Better Living Program.
Challenges
- Connecting with end consumers may require a technological and even legal evolution in some markets.
- Increasing the adoption of new innovations in more sustainable heating and cooling technology solutions in markets with limited ambitions.
The progress on our promise
How we measure progress
We are in the process of developing this new promise and how we measure our progress in terms of new products, solutions and partnerships to make the indoor environment healthier and more sustainable.
Products for healthier and more sustainable indoor environments
We offer various consumer air, water and floor products and solutions that can make the indoor environment healthier and enable consumers to care for it more sustainably. For example:
- Pure A9 air purifier – enhances indoor air quality by removing pollen, dust particles and bacteria, and neutralizing fumes from cooking and other unwanted odors.
Raising consumer awareness for healthier and more sustainable indoor environments
Better informing consumers can help them make their indoor environment healthier while reducing environmental impacts:
- Product guidance – products are issued with instructions on how consumers can prolong the life of our wellbeing products, their maintenance and consumables.
Partnerships for healthier and more sustainable indoor environments
Collaborating with other partners can amplify our contribution to promoting more sustainable indoor environments. For example, we partner through:
- UN Cool Coalition initiative – as part of the initiative, we will replace all high-impact greenhouse gases in all of our appliances with more sustainable alternatives by 2023 at the latest.
- United for Efficiency - working with other global companies and the United Nations to help more countries implement product efficiency standards.
Next steps
| Roadmap 2020 to 2030 | Next steps | Status |
|---|---|---|
| Inspire better home care habits by providing solutions that actively guide consumers toward more sustainable habits in caring for their home. | We will continue to develop solutions that enable and inspire consumers to more sustainable home care habits. | dot2 |
| Work to increase awareness of issues around air and water hygiene, to ensure that solutions are effective and broadly accessible. | We will continue to raise awareness of air and water hygiene issues. We will continue to leverage cross-industry collaboration within the 'wellbeing' product context. | dot2 |
| Continue to provide innovation that makes it possible for consumers to reduce environmental impact during usage – to bridge the gap between the need for comfort and care for the planet. | We will continue to innovate to enable consumers to reduce their environmental impact. We will strengthen partnerships with our suppliers to ensure a common drive toward reduced environmental impact. | dot2 |
On track
Additional effort is required
Off track
Work has not yet begun
Electrolux
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
S:t Göransgatan 143
SE-105 45 Stockholm, Sweden