We are making efficient appliances accessible to more people, creating opportunities for a better life for everyone.
Electrolux will leverage its global presence to accelerate technology transfer to emerging markets.
A refrigerator is one of the first things people buy when they enter into the middle class. Appliances provide solutions to the most fundamental needs for household such as fresh food and water. From a social perspective, they free up time allowing people, often women, to have a job or for children to go to school.
As the global middle class will almost double by 2030 this means that the demand for energy, water and resources will continue to increase.
To minimize the use of energy and water in homes, efficient appliances can play a key role. As a leading global appliance company, we have the opportunity to provide efficient and affordable solutions for the growing middle class around the world.
We develop efficient solutions and appliances to help people around the world gain access to efficient appliances. The success of this promise lies in delivering appliances that appeal to and meet the needs of consumers with limited income, and in the right market conditions that emphasize the value of efficiency.
Electrolux engages in the United for Efficiency (U4E) partnership, led by the United Nations Environment Program, to promote the use of efficient appliances in emerging markets through energy labelling, incentive programs and end-of life treatment of redundant appliances.
Alignment of Electrolux’s global platforms across relevant markets in order to provide a Group-wide focus for this promise
Electrolux will leverage its global presence to accelerate technology transfer to emerging markets.
Global technology platform with a high degree of modularization enables us to deliver affordable products with good environmental performance.
South-East Asia, Latin America and the Middle East are important markets where Electrolux is developing solutions for the growing middle class.
In the 2016 brand survey in Brazil, Electrolux came out as the overall leading brand in the mass market. Consumers want manufacturers to prioritize recycling schemes, water efficiency and minimizing use harmful materials. As the Electrolux brand is strongly associated with environmental issues and energy efficiency, it helps to drive sales of our appliances.
Electrolux plays an active role in United for Efficiency (U4E), a UNEP-led project to develop recommendations on how emerging markets can 'leapfrog' to greater energy efficiency. The program aims to advise governments on areas such as energy labeling, incentive programs, and the disposal of redundant refrigerators.
Electrolux works actively with stakeholders to address areas outside its direct influence to support efforts to limit the global temperature increase to below 2°C above pre-industrial levels.
In 2017, United for Efficiency project meetings have engaged decision makers from emerging markets, NGOs and the UNEP. Electrolux also participated in COP23 UN Climate Change Conference in Bonn as part of the project.