Stakeholders inform our approach

Ongoing dialogue with stakeholders helps us define and deliver on our promises, and keep ahead of global developments.

Stakeholder priorities and our response

Key stakeholder groups and their importance to Electrolux	How Electrolux engages with stakeholders	The impact on our sustainability approach
Consumers Consumer choices drive our business, and consumer behavior shapes our sustainability performance	Bi-annual brand scorecard on sustainability surveyed 200 consumers per market and month in Australia, Brazil, China, France, Germany and the US. ‘Care label’ project –consumer campaign on more sustainable clothing care habits. ‘green&clean’ professional rack-type dishwasher launch. Electrolux Food Foundation projects around the world Documentary on food waste Participation in an international sustainability festival Campaign to help champion a more sustainable kitchen	For the better communications platform to engage consumers (and employees) in sustainability. The results of the 2017 brand scorecard survey will be available during 2018.
Customers Our sustainability work must align with customer values to optimize benefit to Electrolux’s business	Partnerships with specific customers. Sustainability engagement is becoming long-term and strategic.	Collaborated in areas such as chemicals handling and recycled materials. We discussed criteria and evaluated our process for supply chain monitoring.
Electrolux Professional: Ongoing engagement with customers and key stakeholders to share learnings and discuss sustainable solutions for Professional kitchens and laundries. Topics include: product efficiency, hygiene, ergonomics, connectivity, customer service, education and training. As part of its Eye2Eye initiative in 2017, Electrolux invited over 200 customers from around world to Italy for informative lectures, seminars, round tables and factory tours. Feed the Planet partnership with Worldchefs.	Customer insights contribute to raising market awareness on the importance of an efficient Professional product offering.

Key stakeholder groups and their importance to Electrolux

How Electrolux engages with stakeholders

The impact on our sustainability approach

Consumers

Consumer choices drive our business, and consumer behavior shapes our sustainability performance

Bi-annual brand scorecard on sustainability surveyed 200 consumers per market and month in Australia, Brazil, China, France, Germany and the US.

‘Care label’ project –consumer campaign on more sustainable clothing care habits.

‘green&clean’ professional rack-type dishwasher launch.

Electrolux Food Foundation projects around the world

Documentary on food waste

Participation in an international sustainability festival

Campaign to help champion a more sustainable kitchen

For the better communications platform to engage consumers (and employees) in sustainability.

The results of the 2017 brand scorecard survey will be available during 2018.

Customers

Our sustainability work must align with customer values to optimize benefit to Electrolux’s business

Partnerships with specific customers. Sustainability engagement is becoming long-term and strategic.

Collaborated in areas such as chemicals handling and recycled materials. We discussed criteria and evaluated our process for supply chain monitoring.

Electrolux Professional: Ongoing engagement with customers and key stakeholders to share learnings and discuss sustainable solutions for Professional kitchens and laundries. Topics include: product efficiency, hygiene, ergonomics, connectivity, customer service, education and training.
As part of its Eye2Eye initiative in 2017, Electrolux invited over 200 customers from around world to Italy for informative lectures, seminars, round tables and factory tours.

Feed the Planet partnership with Worldchefs.

Customer insights contribute to raising market awareness on the importance of an efficient Professional product offering.

Investors ESG investors drive our sustainability agenda forward	In response to significant growth in ESG (Environmental, Social and Governance) investment, Electrolux engages with investors and shareholders on sustainability topics. For example, in March 2017, Electrolux presented For the Better at the ‘Investor 100 years’ event. Eight of our ten largest shareholders are signatories to the UN Principles for Responsible Investments.	Investor feedback helped shape For the Better. Enhanced our reporting and activities on CO₂ reduction in response to our disclosure to CDP.
Employees Our sustainability work helps to motivate, retain and attract our employees	Ongoing dialogue between management and employee representatives and unions. Topics include updates on restructuring plans, feedback on business development, Code of Conduct training, the Ethics Helpline and Health & Safety performance. 40 of our 48 manufacturing units have local employee-management committees, and all have local Health & Safety committees. We have good dialogue with unions.	We integrate employee perceptions into strategic and operational activities on local, market and Group levels. 58% of our workforce have collective agreements.
The last Employee Engagement Survey was in 2016, which concluded that 80% of employees consider sustainability a natural part of their everyday work and 74% are proud of Electrolux’s environmental and social responsibility. The next survey will be conducted in 2018.	Via our global intranet, 19,000 employees had access to 31 global articles, several local news, presentations and films on sustainability related issues published systematically during the year.
Key supporter of AIESEC, the world's largest student organization and an international platform for young people to explore and develop their leadership potential.	In 2017, we continued to build on our strategic partnership with AIESEC, to incorporate the partnership Feed the Planet – which collaborates with local community projects. We have also worked on creating awareness of our sustainability priorities and ambitions and, together with AIESEC, focus on finding talent within the areas of Science, Technology, Engineering and Mathematics, piloted a Global Engineer Program Science, Technology, Engineering and Mathematics (STEM pilot program) together with AIESEC.
Suppliers Working with suppliers is crucial to implement our sustainability framework – For the Better	2017 was the seventh year of dialogue and cooperation with key OEMs on energy management. Supplier capacity building on Code of Conduct continued through e-learning. The 2017 Supplier Award Day celebrated the most innovative and efficient key suppliers and had sustainability as its main theme. Sustainability was also featured in two regional Supplier Day events.	Energy and water data was aggregated for 81% (56) of our OEM supplier spend. An energy and water summit was held in Shenzhen, China for 34 of top OEM-partners to share best practice, reward achievements and communicate next steps.  Provided online Code of Conduct training to critical suppliers in six languages, reaching 499 supplier representatives from over 250 companies. Polled Supplier Award Day participants identified main areas for further collaboration on sustainability: environmental footprint, product efficiency and recycled materials.
Continued dialogue with the logistics industry in 2017 to share best practice in transport management. Member of US Environmental Protection Agency-led SmartWay, with a commitment to reduce road transport-related emissions.	As part of the BSR Clean Cargo initiative, Electrolux’s logistics suppliers must be BSR members. Developed a partnership with shipping company Maersk Line to improve sustainability performance by 2020. We continued to evaluate the environmental performance of logistics suppliers.

Investors

ESG investors drive our sustainability agenda forward

In response to significant growth in ESG (Environmental, Social and Governance) investment, Electrolux engages with investors and shareholders on sustainability topics. For example, in March 2017, Electrolux presented For the Better at the ‘Investor 100 years’ event.

Eight of our ten largest shareholders are signatories to the UN Principles for Responsible Investments.

Investor feedback helped shape For the Better.

Enhanced our reporting and activities on CO₂ reduction in response to our disclosure to CDP.

Employees

Our sustainability work helps to motivate, retain and attract our employees

Ongoing dialogue between management and employee representatives and unions. Topics include updates on restructuring plans, feedback on business development, Code of Conduct training, the Ethics Helpline and Health & Safety performance.

40 of our 48 manufacturing units have local employee-management committees, and all have local Health & Safety committees. We have good dialogue with unions.

We integrate employee perceptions into strategic and operational activities on local, market and Group levels. 58% of our workforce have collective agreements.

The last Employee Engagement Survey was in 2016, which concluded that 80% of employees consider sustainability a natural part of their everyday work and 74% are proud of Electrolux’s environmental and social responsibility. The next survey will be conducted in 2018.

Via our global intranet, 19,000 employees had access to 31 global articles, several local news, presentations and films on sustainability related issues published systematically during the year.

Key supporter of AIESEC, the world's largest student organization and an international platform for young people to explore and develop their leadership potential.

In 2017, we continued to build on our strategic partnership with AIESEC, to incorporate the partnership Feed the Planet – which collaborates with local community projects.
We have also worked on creating awareness of our sustainability priorities and ambitions and, together with AIESEC, focus on finding talent within the areas of Science, Technology, Engineering and Mathematics, piloted a Global Engineer Program Science, Technology, Engineering and Mathematics (STEM pilot program) together with AIESEC.

Suppliers

Working with suppliers is crucial to implement our sustainability framework – For the Better

2017 was the seventh year of dialogue and cooperation with key OEMs on energy management.
Supplier capacity building on Code of Conduct continued through e-learning.

The 2017 Supplier Award Day celebrated the most innovative and efficient key suppliers and had sustainability as its main theme. Sustainability was also featured in two regional Supplier Day events.

Energy and water data was aggregated for 81% (56) of our OEM supplier spend.
An energy and water summit was held in Shenzhen, China for 34 of top OEM-partners to share best practice, reward achievements and communicate next steps. 
Provided online Code of Conduct training to critical suppliers in six languages, reaching 499 supplier representatives from over 250 companies.

Polled Supplier Award Day participants identified main areas for further collaboration on sustainability: environmental footprint, product efficiency and recycled materials.

Continued dialogue with the logistics industry in 2017 to share best practice in transport management. Member of US Environmental Protection Agency-led SmartWay, with a commitment to reduce road transport-related emissions.

As part of the BSR Clean Cargo initiative, Electrolux’s logistics suppliers must be BSR members. Developed a partnership with shipping company Maersk Line to improve sustainability performance by 2020.
We continued to evaluate the environmental performance of logistics suppliers.

Industry peers Benchmarking and sharing best practice ensures we continue to be an industry leader.	Shared best practice on setting stretch targets for renewable energy. Shared best practice on human rights, including at the Ethical Trade Initiative (ETI) conference and the Swedish Network on Business & Human Rights.	By the end of 2017, 17 plants in Europe and North America had switched to renewable electricity. Insights provided input into Promises Always act ethically and respect human rights, Solutions for healthy and sustainable living for more people and Be a force for good.
NGOs, academia and governmental initiatives Cooperation with NGOs, academia and governmental initiatives ensures we remain up to date with key issues	We engage with experts on human rights and labor rights – including advocacy groups, local representatives of international organizations, academia and embassies.	Relevant issues are part of our materiality analysis.
	Took part in United for Efficiency, a UN Environment Program led project to develop recommendations on how emerging markets can ‘leapfrog’ to greater energy efficiency.	Formulated our Promise Solutions for healthy and sustainable living for more people, to bring efficient products to new consumers.
	Exchanged ideas with the European Environmental Bureau on energy efficiency and labeling.	Input to our public policy initiatives in Europe on labeling.
	Presented our strategy to increase the use of recycled plastic in our products in several different contexts, from multi-stakeholder conferences, to meetings at Chatham House and with the Environmental Ministers of the OECD countries.	Input on our material efficiency strategy, exchange of best practices with leaders in this field.