Electrolux today announced the 35 semi-finalists of the Design Lab 2015 competition. 5 of the submissions were qualified by public vote and 30 were selected by Electrolux experts from the previous stage of 100 concepts. All concepts are now published on www.electroluxdesignlab.com.
In 2015 – its 13th year – the theme of the competition is “Healthy Happy Kids” and the competition looks for innovative ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.
Thomas Johansson, Design Director and one of the Electrolux experts comments:
“The semi-finalist concepts of Design Lab 2015 are original, innovative and thought provoking. The students have now received expert feedback and a new brief to further develop their ideas. As always it will be very exciting to follow this process online and engage in a conversation with the semi-finalists. In previous years we have seen good ideas turn in to great consumer propositions.”
Next Stage
Based on the next stage concept development 6 finalists will be chosen by the Electrolux experts. The 6 finalists will be revealed on www.electroluxdesignlab.com on September 15th.
About Electrolux Design Lab 2015
The purpose of Electrolux Design Lab is to stimulate and activate design students globally by inviting them to present new ideas for future household environments. Supporting Electrolux commitment to lead the evolution of home appliances the competition fuels new ideas and inspiration for innovation and offers an opportunity to reach the best emerging talent. First prize in the competition is a six-month paid internship at an Electrolux global design center. Half of the winners in previous years have continued to work for Electrolux after this internship period. The winner receives 10,000 euros, second prize is 6,000 euros and third prize is 4,000 euros. The competition also hands out a People’s Choice award with 2,000 euros for the concept which collects the most online votes.
The students will develop their concepts throughout the competition, post and share new content and write a development blog. They receive feedback from experts at Electrolux during the selection process. The winner of the competition will be chosen by a jury of renowned design professionals in October 2015.
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Learn more about Design Lab in Electrolux social media channels:
- Design Lab web site: www.electroluxdesignlab.com
- Electrolux Facebook page: facebook.com/electrolux
- Twitter: twitter.com/Electrolux
- Flickr: flickr.com/photos/electrolux-design-lab
Follow the discussions using hashtags #DesignLab2015 and #top35
Country/concept in Electrolux Design Lab 2015 Top 35 are:
- Argentina, Pure Life
- Brazil, Echodream
- Brazil, Weaver
- Chile, Bioprinter
- Colombia, GUT
- Czech Republic, Chavua
- Czech Republic, ButtonLab
- Finland, Fum-e
- France, Flows
- Hungary, Magic Wand
- Hungary, The Classroom of the Future
- India, HP+
- Indonesia, Imaginarium
- Italy, Foody
- South Korea, Q.H
- South Korea, Uggla
- South Korea, Sleep-D
- Lithuania, Air-Shield
- Lithuania, BUD
- Lithuania, Airy Leaf
- Mexico, VORIS
- Peru, Magic Sphere
- Poland, Kitchen Wizard
- Poland, Cleanspire
- Portugal, Symbiosis
- Romania, YoYoAir
- Russia, Plato
- Sweden, Electrolux Engage
- Slovakia, Floud
- Spain, KickAir
- Taiwan, Shake Your Air
- Turkey, Dorian
- Ukraine, LINK
- United Kingdom, Electrolux Hub
- United Kingdom, Bloom
Number of Design Lab 2015 concepts in Top 35 per country
- Lithuania, 3
- South Kore, 3
- Brazil, 2
- Czech Republic, 2
- Hungary, 2
- Poland, 2
- United Kingdom, 2
One concept from each of Argentina, Chile, Colombia, Finland, France, India, Indonesia, Italy, Mexico, Peru, Romania, Russia, Sweden, Slovakia, Spain, Taiwan, Turkey & Ukraine
