Hannes Lung, a product design student from Estonia, won the Electrolux Ideas Lab competition with WatchYourself, an idea for a wrist-worn gadget that scans food straight off the supermarket shelf and projects recipes into the palm of your hand.
In addition to a €10,000 cash prize, Hannes has this week been treated to a VIP visit to Stockholm, including meetings with representatives from Electrolux Group Design and Global Marketing, as well as Swedish start-up hub SUP46 and Ericsson Studio.
“It’s been an awesome week so far and the team at Electrolux have been amazing. I’ve met so many interesting people and Stockholm is a wonderful city with so much happening, it’s easy to see why there are so many successful new companies here,” said Hannes Lung.
Read more about Ideas Lab here.
