Electrolux Group further strengthens position in premium segment with new AEG kitchen range

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Highlights:

  • SaphirMatt hob receives consumer star rating of 4.9
  • AI-assisted cooking
  • Range enables on average ~30% carbon footprint reduction in use phase

With its newly launched kitchen range from premium brand AEG, Electrolux Group is further strengthening its offering in the higher value built-in categories. Responding to growing demand for high-quality, personalized and sustainable solutions, the new range offers enhanced consumer benefits including AI-assisted cooking, energy saving product features and award-winning design.

Sustainable consumer experience innovation is central to Electrolux Group’s profitable growth strategy. With a clear focus on strengthening its position in selected mid- and premium home appliances categories, the Group has been able to consistently drive mix improvements contributing to operating income.

The important mix contribution is enabled by the Group’s attractive product offering and modularized, global product architectures. By leveraging its global scale through this modular approach, Electrolux Group can efficiently, at speed deliver product innovations with enhanced consumer benefits that meet the ever-evolving preferences of each of its brand’s distinctive target consumers.

Increasing consumer value with AI-assisted cooking

Built on deep consumer insight, the new AEG kitchen range has solutions in every product category: ovens, hobs, hoods, refrigeration and dishwashers. Designed for consumers who want to take their cooking skills further, it offers smart technology such as AI TasteAssist, a new cutting-edge function developed to help consumers make the most of their oven when trying new recipes. Research shows that 80% of consumers search online for recipes1. By sending the recipe to the oven, the feature analyzes it and automatically selects the optimal cooking settings for the dish, for example by adding steam, which retains flavors and nutrients.

Electrolux Group focuses on providing energy-efficient products that intuitively help consumers reduce resource consumption. Since the main part of an appliance’s climate footprint happens during its use, this approach is key to the Group’s efforts in combating climate change. On average, the models of new AEG kitchen range can help reduce carbon footprint by up to 30%1 with energy-saving features such as a residual heat function for the oven. The Group’ most energy efficient products typically also have a higher profit margin.

How products look and feel are a big part of the experience. With its modern, sleek design and attention to detail, the new range is instantly recognizable yet timeless to fit seamlessly in consumers’ kitchens. The SaphirMatt induction hob for example, has been awarded for groundbreaking design with its innovative scratch-resistant matt glass. Since its launch last year, SaphirMatt has received a very high consumer star rating of 4.9 on five-point scale. Thanks to Electrolux Group’s modular product architectures, new variants of the hob have been quickly introduced and included in the new range. Roll-out of the new AEG kitchen range starts in Europe in the fourth quarter of 2024.