Consumer trends

December 20, 2013

Consumer insight shapes Electrolux China launch

Electrolux carried out extensive consumer research in the development of the new Chinese product range, which is now being launched with a carefully crafted online and in-store marketing campaign.

October 16, 2013

Flying mini-robot cleaners win Electrolux Design Lab 2013 Contest

What does the future of the home hold? Flying mini-robot cleaners, expanding walls that filter the air and 3D food printers are just some of the visions in the Electrolux Design Lab competition, arranged now for the 11th consecutive year. The flying robot concept “Mab” was awarded first prize in competition finals at the Fotografiska Museum in Stockholm, Sweden.

September 17, 2013

Electrolux Announces Design Lab 2013 Finalists

Eight concepts have been selected as finalists out of the more than 1,700 submissions to the Electrolux Design Lab 2013 competition.

September 16, 2013

We want clean, green appliances, Electrolux consumers say

Two thirds of consumers consider the environmental impact of home appliances to be an important factor when purchasing a product, according to a recent sustainability study by Electrolux.

June 27, 2013

As part of on-going sustainable commitment, Electrolux unveils YourWaterMark

A new Facebook application helps assess your water consumption at home.

June 14, 2013

Electrolux Taste Festival partnership reaches Stockholm

Some of Sweden’s finest chefs will, in collaboration with Electrolux, share the secrets of outstanding cooking and offer world-class dining when the Taste Food Festival comes to Stockholm in September. This is part of Electrolux recent three-year agreement as headline brand partner with a series of taste festivals in Europe.

May 21, 2013

Electrolux provides Michelin Star Dining at Cannes Film Festival

Electrolux is for the third year running sponsoring the Cannes Film Festival which runs May 15-26. Once again, Electrolux is using the festival to showcase its 90 years of professional expertise and increase brand visibility.

January 7, 2013

Electrolux Design Lab 2013 Theme: Inspired Urban Living

The competition that has generated innovative concepts returns for its 11th year and today announces the new theme for 2013.

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