Material issues are topics that reflect our most significant economic, environmental and social impacts. We track these topics continuously to make sure we’re addressing the ones of greatest importance.
Our materiality process aims to identify and understand the topics that influence our stakeholders’ perception of Electrolux, and whether these topics presents risks or opportunities in relation to our business strategy. It is therefore an important way of evaluating our ability to create and sustain value.
We draw on insights from global trends and drivers, market intelligence, product research, internal and external dialogue, expert opinion and consumer surveys, and other sources of information to develop an up-to-date understanding of the prevailing business context for Electrolux.
We also ensure we’re aligned with the needs and expectations of our most important stakeholders – consumers, employees and our shareholders around the world. In 2014, we assessed stakeholder priorities alongside global trends research and our business knowledge. Working with Group Management and top management, we analyzed, prioritized and built group-wide consensus around our most material topics. These in turn, were structured as nine promises ‘For the Better’, reflecting how Electrolux can make its greatest contribution to society. The content is continuously subject to calibration and dialogue with internal and external stakeholders, and reviewed and validated by Group Management annually.
Read more on our analysis of this year's materiality process.