At Electrolux, developing very efficient products with mass-market appeal is crucial to achieving our 2020 Carbon Target. The LINDO range delivers on all counts.
After careful research to find out what consumers really want, Zanussi is launching its LINDO range of washing machines and tumble dryers that are easy to use, energy-efficient and targeted at the mass market.
“What consumers want from their laundry products,” says Jenny Hedberg, Product Marketing Manager Laundry, EMA-EMEA “is quite simply more capacity, less energy use and easy-to-use functions. Our new Zanussi LINDO range meets these needs exactly.”
Zanussi’s AutoSense function calculates the amount of laundry in a washing machine and the residual humidity in the tumble dryer. It adjusts the amount of time, water, heat and energy needed for best results and minimal resource use. The top-of-the-range model allows users to decide when their clothes will be ready by choosing the FinishAt option.
Historically, highly energy-efficient products had a premium price tag. A key challenge facing Electrolux in meeting its carbon target to halve carbon emissions by 2020, is to ‘invert the equation’ and scale energy efficient technology for the mass market. The LINDO range proves it’s possible to have broad consumer appeal and a small carbon footprint.
Electrolux won’t launch a product unless at least 70% of the test group prefers it to the competition—until that happens it goes back to the product development team for further work. The LINDO won in consumer preference tests for its features, functionality and design.