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Annual Report 2014 Report by the Board of Directors Notes Proposed distribution of earnings Auditor’s report 11-year review Quarterly info

Note 3 Segment information

Reportable segments – Business areas

The Group has six reportable segments. The segments are identified from the Group’s two main business areas, Consumer ­Durables and Professional Products.

Products for the consumer durables market, i.e., major appliances and small appliances, have five reportable segments: Major Appliances Europe, Middle East and Africa; Major Appliances North America; Major Appliances Latin America; Major Appliances Asia/Pacific; and Small Appliances. Products within major appliances comprise mainly of refrigerators, freezers, cookers, dryers, washing machines, dishwashers, room air-conditioners and microwave ovens. Small appliances include vacuum cleaners and other small appliances.

In Professional Products, there are two operating segments that are aggregated into one reportable segment in accordance with the aggregation criteria. The segments are regularly reviewed by the President and CEO, the Group’s chief operating decision maker.

The segments are responsible for the operating results and the net assets used in their businesses, whereas financial items and taxes as well as net borrowings and equity are not reported per segment. The operating results and net assets of the segments are consolidated using the same principles as for the total Group. The segments consist of separate legal units as well as divisions in multi-segment legal units where some allocations of costs and net assets are made. Operating costs not included in the segments are shown under Group common costs, which mainly are costs for Group functions.

Sales between segments are made on market conditions with arm’s-length principles.

  Net sales Operating income
  2013 2014 2013 2014
Major Appliances Europe, Middle East and Africa 33,436 34,438 347 1,444
Major Appliances North America 31,864 34,141 2,136 1,714
Major Appliances Latin America 20,695 20,041 979 1,079
Major Appliances ­Asia/Pacific 8,653 8,803 467 448
Small Appliances 8,952 8,678 391 200
Professional Products 5,550 6,041 510 671
  109,150 112,142 4,830 5,556
Common Group costs 1 1 –775 –776
Items affecting ­comparability –2,475 –1,199
Total 109,151 112,143 1.58 3,581
Financial items, net     –676 –584
Income after financial items 904 2,997

In the internal management reporting, items affecting comparability is not included in the segments. The table specifies the segments to which they correspond.

Items affecting comparability

  Impairment/restructuring
  2013 2014
Major Appliances Europe, Middle East and Africa –828 –1,212
Major Appliances North America
Major Appliances Latin America –10
Major Appliances Asia/Pacific –351 –10
Small Appliances -82
Common Group costs, etc. –1,214 33
Total –2,475 –1,199

Inter-segment sales exist with the following split:

  2013 2014
Major Appliances Europe, Middle East and Africa 479 745
Major Appliances North America 1,052 953
Major Appliances Asia/Pacific 171 357
Eliminations 1,702 2,055

The segments are responsible for the management of the operational assets and their performance is measured at the same level, while the financing is managed by Group Treasury at group or country level. Consequently, liquid funds, interest-bearing receivables, interest-bearing liabilities and equity are not allocated to the business segments.

  Assets
December 31,
Equity and liabilities
December 31,
Net assets
December 31,
  2013 2014 2013 2014 2013 2014
Major Appliances Europe, Middle East and Africa 22,936 22,484 14,408 15,650 8,528 6,834
Major Appliances North America 12,886 16,555 7,606 9,968 5,280 6,587
Major Appliances Latin America 12,875 14,574 6,321 7,661 6,554 6,913
Major Appliances Asia/Pacific 4,866 5,713 2,852 3,250 2,014 2,463
Small Appliances 4,756 5,144 3,202 3,676 1,554 1,468
Professional Products 2,720 2,931 1,760 2,012 960 919
Other1) 7,285 8,053 7,214 7,138 71 915
  68,324 75,454 43,363 49,355 24,961 26,099
Liquid funds 7,232 9,835  
Interest-bearing liabilities 14,905 14,703
Pension assets/liablities 445 399 3,425 5,162
Equity 14,308 16,468
Total 76,001 85,688 76,001 85,688

1) Includes common functions, tax items and restructuring provisions.

  Depreciation and ­amortization Capital expenditure Cash flow1)
  2013 2014 2013 2014 2013 2014
Major Appliances Europe, Middle East and Africa 1,455 1,530 1,294 977 373 3,366
Major Appliances North America 751 823 855 853 1,616 1,402
Major Appliances Latin America 458 551 742 535 259 1,034
Major Appliances Asia/Pacific 203 229 267 349 412 388
Small Appliances 204 230 225 162 296 386
Professional Products 99 104 76 75 530 796
Other2) 186 204 76 55 –1,279 –810
Items affecting comparability –603 –1,026
Financial items –540 –488
Taxes paid –1,343 –985
Total 3,356 3,671 3,535 3,006 –279 4,063

1) Cash flow from operations and investments.

2) Includes Group functions.

Geographical information

  Net sales1)
  2013 2014
USA 31,006 32,885
Brazil 14,752 14,919
Germany 5,385 5,945
Australia 4,711 4,418
Sweden (country of domicile) 3,933 4,236
Canada 3,810 4,048
France 3,481 3,836
Switzerland 4,255 3,799
Italy 3,208 3,403
United Kingdom 2,989 3,254
Other 31,621 31,400
Total 109,151 112,143

1) Revenues attributable to countries on the basis of the customer’s location.

Tangible and non-tangible fixed assets located in the Group’s country of domicile, Sweden, amounted to SEK 1,550m (1,870). Tangible and non-tangible fixed assets located in all other countries amounted to SEK 26,612m (24,281). Individually, material countries in this aspect are Italy with SEK 3,069m (3,023), USA with SEK 5,747m (4,509) and Egypt with SEK 2,607m (2,199), respectively.